From "is this real?" to your first paid rental.

The 14 steps

Most steps end with action steps you can do that week, and your numbers and lists carry from one step to the next.

1. Start hereThe basics, in about 50 minutes.
2. 1The $200-a-Day Box on WheelsThe math behind this business, run on your own numbers

   What's inside

   • The story in the video
   • The only math you need
   • The part that made Marcus take this seriously
   • Why we're starting with restaurants (and not weddings)
   • What this business really asks of you

   Open Step 1
3. 2What Experienced Operators KnowWhere customers come from, what renters pay, and why reliable earns more

   Modules

   • Where the Good Customers Come From
   • What Renters Actually Pay
   • Reliable and On Demand Earns More
   • The Life of One Rental
   • The Year Has a Rhythm
   • Five Mistakes That Cost New Operators Thousands
4. Phase 1Check your area and line up customers
5. 3Is Your City a Goldmine?A scored Goldmine Worksheet for your area

   Modules

   • Check First, Then Draw Your Circle
   • Count the People Who Need Cold Space
   • Scout the Competition
   • Make the Calls
   • Score Your Market
6. 4Line Up Customers Before You BuyReferral partners and founding customers lined up before you buy

   Modules

   • Build a Warm List Before You Buy
   • Turn Repair Companies Into Referral Partners
   • Talk to Restaurant Owners
   • Franchise Owners, Caterers and Remodelers
   • The Founding-Customer Offer and the Pushback
   • Track It and Know When You're Ready
7. Phase 2Get set up
8. 5Find It a HomeWhere your trailer lives, settled before you buy

   Modules

   • The Storage Lot That Almost Made Sense
   • Can You Keep It at Home?
   • Getting Your Spot Ready, and What the Cold Costs
   • Storage Lots and Partner Lots
   • Location, Insurance, and Security
9. 6Buy the Right TrailerThe right trailer, checked against the inspection checklist

   Modules

   • The $18,000 Lemon, and the Default Trailer
   • New, Used, or DIY?
   • Power: How the Cold Stays Cold
   • Prove the Cold
   • Towing: What You Need to Pull It
   • The Inspection Checklist and Your Starter Gear
10. 7Fund It With Little Money DownFinancing that fits your credit, with insurance lined up

    Modules

    • How Much Cash You Really Need
    • Find Your Lane by Credit Score
    • Where to Apply
    • Make Your Application Easy to Approve
    • Compare Offers Like a Pro
    • Before You Sign
11. 8Set Up and Protect YourselfYour business set up, insured, and protected by a solid contract

    Modules

    • Build the Wall Between You and Your Business
    • Road-Legal and Tax-Ready
    • Insure the Right Things
    • The Contract That Saves Your Business
    • Signed Every Time, Clean Every Time
12. Phase 3Launch
13. 9Price It and Run Your First RentalYour price sheet and your first rental, delivered

    Modules

    • Set Your Prices
    • Add-Ons, Fees, Deposits, and Rosa's Invoice
    • The First Call
    • Prep, Deliver, Walk Through
    • From Check-In to Five Stars
    • Your Delivery-Day Kit and Tools
14. 10Keep It ColdA maintenance routine that keeps the trailer reliable

    Modules

    • The 44-Degree Text
    • The Five-Minute Walkaround
    • The Maintenance Calendar
    • Tires Age Out, and the Log That Tracks It All
    • Cleaning and Sanitizing Like a Pro
    • When It Breaks in the Middle of a Rental
15. Phase 4Keep it running
16. 11When Things Go WrongThe playbook and the exact texts for rentals that go sideways

    Modules

    • Most Problems Aren't Villains
    • Late Returns and Damage
    • Spoilage Claims
    • When the Money Doesn't Come
    • Bad Reviews and Missing Trailers
17. 12The Booking MachineA weekly routine that keeps the bookings coming

    Modules

    • The Quiet February
    • Get Found at 9pm
    • The Referral Engine
    • Be the Emergency Call
    • Fill the Gaps and Ride the Seasons
    • Your Weekly Routine
18. 13Know Your NumbersA monthly scoreboard that shows what the business really makes

    Modules

    • The Shoebox and the Wall
    • Track Every Dollar, Simply
    • Your Monthly Scoreboard
    • What a Month Really Looks Like
    • Taxes and Miles
    • Pay Yourself, Then Think About Trailer Two
19. 14Your First 90 DaysA week-by-week launch plan that puts the whole guide in order

    Modules

    • Do It in Order
    • Days 1 to 30: Prove Your Area, Then Line Up Customers
    • Days 31 to 60: Set Up, Fund, and Buy
    • Days 61 to 90: Get Ready, Then Launch
    • Day 90 and Beyond

Plus 4 bonuses

For when trailer one is earning and you want more from it.

Bonus 1From 1 to 10 Trailers

When to buy trailer two, and the quit-your-job math

Bonus 2The $7k Start (Build Your Own Cooler Trailer)

Build your own cooler trailer for about $7k

Bonus 3Extra Money From Every Trailer

Add-ons and seasonal niches that lift every rental

Bonus 4The Copy-and-Paste Swipe File

Copy-and-paste listings, outreach and customer texts

The toolkit

The parts people usually have to figure out the hard way, ready to use.

Rental contract templateIncluding the spoilage clause that protects you.

Goldmine WorksheetScore your area before you spend a dime.

Call and outreach scriptsFor repair companies, restaurant owners and franchises.

Used-trailer inspection checklistWhat to check before you hand over money.

Delivery-day kitChecklist and temperature log for every rental.

Maintenance calendarWalkaround, monthly and yearly checks, plus a maintenance log.

Monthly scoreboardKnow what each trailer earns, costs and keeps.

90-day launch planEvery step in order, with a goal for each phase.

Swipe fileListings, website copy and customer texts to copy and paste.